Pronouncing “tarot,” Project Pan, and other irritations

First I have to vent about one thing: the way the majority of YouTube tarot-card readers pronounce “tarot.”  About 80%* of them  now seem to be uttering something that sounds like “terROE.”  That is incorrect, sports fans.  It’s “TAREoh.”  Really.  If you doubt that, refer an online audio dictionary.  NONE of them pronounce it “terROE.”

Why does it matter?  Goes to credibility: if you claim to be an expert in something you can’t even pronounce, I don’t believe  you.

A friend of mine was silly enough to bring this subject up in an actual tarot-discussion group and was promptly slugged with a plethora of butthurt, including one woman claiming that that’s the way they’ve always pronounced it in Appalachia or some crap like that.  The anger was so intense that my friend took the post down.  Hilariously, a lot of the angry comments said that my friend was “intolerant” (think about that for a moment), and others just sniffed that it didn’t matter (then why comment?).

To address one issue, the overwhelming majority of these YouTube readers are NOT from Appalachia, and that wouldn’t make it right anyway.

In general, maybe some of them believe it makes “tarot” sound more elegant.  It does not; it just sounds like the speaker doesn’t know what the hell s/he’s talking about.  They lose whatever shaky credibility tarot readers already have that way.  If they really love tarot, they need to get over themselves and at least try to pronounce “tarot” correctly.

And with that, we move on to an unrelated but equally silly and annoying subject: Project Pan.

I’ve now sat through several ponderous YouTube videos regarding this subject.  Even after all that I still don’t know what it is exactly, but I think it involves actually using up your makeup before buying more.  Obviously if you are a YouTube makeup reviewer, that’s impossible; but a few of them are preaching about it anyway.

And preaching.  And preaching.  For some reason, this subject seems to generate very long videos.

Basically I think what they’re doing (without realizing it) is projecting their own insecurity about needless waste onto their audience.  It’s like the ex-smoker who will happily deaden your eardrums preaching against cigarettes.

As I said, YouTube makeup reviewers – especially the ones who receive free gifts from makeup companies (called “P.R.”) — cannot in one lifetime use all the makeup they have.  It’s just not possible.  A lot of them donate it; a few horde it.  But it all comes to the same thing in the end: waste.

Some of you may remember that in the past I have railed against makeup palettes for the same reason, but as that’s from another post, I won’t revisit it here.

Makeup is, of course, wasteful by nature because it’s not a necessity.  On the surface, it seems to make sense that using it up and recycling the container is the only way to make up (pun intended) for this.

Scratch the problem a little deeper, however, and another more basic issue comes to light: something like 90% of all makeup ends up going to waste*, and it’s not entirely the consumers’ fault.  It seems to have more to do with packaging and marketing, and that’s something for manufacturers to address because I don’t think it’s anything that consumers can do much about except by not buying more than they need and will use (I should add that palettes actually make that harder to do).

Anyway, if enough consumers eventually do cut sharply back on makeup purchases, it will put the YouTube reviewers out of business and cut into profits in the industry — but I don’t think the creators of Project Pan are thinking quite that far ahead.  For the makeup industry, it could be an issue if they refuse to recognize that their packaging and marketing are exacerbating the problem.  Shaming consumers into buying less is not going to force that realization; it will just put the idiots making the stuff out of business, guessing that they made the wrong color choice or there’s not enough “newness” or something, and that is why no one is buying anymore.  Business tends to have great big blind spots like that.

What I’m saying here is that Project Pan is pointless.  It may give some young sages an excuse to yammer for up to an hour at their YouTube subscribers, but that’s about it.  The real problem, wasteful industry practices, still needs to be addressed at its core — and to do so may be the end of the so-called “beauty community” as we know it.

*my guess




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