First I’m going to start off by being mean and petty. I rarely tell YouTube that I’m simply not interested in a channel, and if I do it’s because it’s an Alex Jones-type pile of bullshit (“Queen Elizabeth is a reptile shapeshifter!,” etc). I simply have no time for that crap; don’t bother me with it.
However, I just asked YouTube to never again show me the videos of a certain makeup/lifestyle guru. This has never happened before, not even with John Kuckian (I just ignore him).
The reason? This gal was stupid. Just plain stupid. Here she was pontificating about how she‘d never tell anyone what to do, and if makeup makes you happy, wear it, but…you guessed it, she rambled on and on about how people shouldn’t hide their natural beauty with makeup, and continued with “some makeup has dangerous ingredients,” etc, etc, etc. I believe this particular part of her rant started off with the fact that she will not wear primer. Of course, this airhead appeared to be quite young; believe me, when she’s my age, she’ll use primer. Lots of younger people also need to wear primer to cover various foundation-defeating imperfections, since imperfections are not always a result of poor skin care as the airhead hinted. Some people are born with them.
That wasn’t all, but I couldn’t get through the whole video so I can’t comment on the whole thing. I believe she went from the “it’s okay if you love makeup, but I don’t think you should wear it” word salad to some vapid meandering about expensive makeup brushes being no better than the $2.00 variety from the drug store and I just sat there and thought, “huh?” For the record, I have many cheap brushes alongside a few more expensive ones. The more expensive ones are usually (not always) better. This is because they are made more carefully and from better materials — or at least I hope so. Anyway, finding a good brush in the drug store or in the high-end section of Ulta or Sephora is a kind of crap shoot, but it is more of a crap shoot with the cheap brushes because you often can’t touch them before you buy them (Sephora and Ulta always have testers of brushes out on the counter; many drugstores do not). That is to say that the price seems to be a side issue.
It was when she got to scolding about makeup sponges being a stupid purchase, and then started claiming that sponges pull the oh-so-delicate skin around you eyes because you can’t feel how hard you’re pressing (Honey, good makeup sponges are SOFT, and you DAB makeup on with a sponge, you don’t SCRUB it on), I clicked off the video and told YouTube to take her away, far away, to somewhere where I would never see her again. What a dingbat. And that dingbat has about 50,000 subscribers, which is almost scary, and the comments below her video made me understand just how it was that there were so many silly cows who voted for Trump.
Anyway, it put me in a fine ranting mood. Which brings me to….Tarte. And YouTube beauty gurus.
Of course you’ve heard about the disastrous launch of the new Tarte foundation; at this point, I think even the dead have heard about it. And rightfully so. When I saw the photos of the swatches of this stuff, I could barely believe my eyes.
There followed numerous videos about how the shade range is racist (it is), but a couple of makeup gurus overlooked this and posted reviews of the foundation anyway. The more famous one quickly took hers down and replaced it with an apology that was not accepted (the cacophony of sniffing and huffing left me wondering if the busybody section of Heaven had emptied out and come back to Earth to make YouTube videos), and the other guru took her video down and replaced it with a video of her crying with remorse.
You read that right. She was crying.
Then followed the drama channels…I won’t go into that, but I will say that for a change they actually had something to talk about that didn’t involve Kuckian.
So what’s my point? My point is that everyone involved missed the point.
And what is the point? This: the vast majority of foundations, from high end to drug store, have fairly racist shade ranges. That is to say that although Tarte’s mistake was nothing short of bald-faced stupid, it’s merely the same mistake 90% of makeup lines have been making for decades.
To be fair, Jackie Aina has been ranting about this for a long time and has taken a lot of heat over it. What I’m saying is that she shouldn’t have to be the one to take all the heat. All the other makeup gurus should have joined in with her long ago, but they didn’t. To me, that is the issue.
We have this situation: women of color still, in 2018, have a very limited choice of foundations. That is wrong.
For example, currently I’m using a brand-new product from Physician’s Formula called Healthy Foundation. When the news about the Tarte gaffe broke, I made sure to go back and verify what I thought I’d seen: Healthy Foundation has, for a drug store foundation, a fairly inclusive shade range. Better than most; not nearly as good as some.
BUT…this is a first for Physician’s Formula, and I applaud it. None of their other foundations have much in the way of choices when it comes to shades, and historically their shade range has been something like (1) orange (2) medium orange (3) tan orange. That is to say that even someone with a complexion as light and neutral as mine didn’t fit into their shade range, and there’s no way the vast majority of women of color could ever hope to use any of their older foundations. (In fact, I’m not entirely sure who could use their older foundations, since I’ve never met a naturally orange person.)
I’m picking on Physician’s Formula here, and in a way that’s not fair. Just go to your local drug store and take a long look at the shade ranges of most of the foundations (you will find a few that are very inclusive, but just a few). Don’t leave any brand out. Also keep in mind that the shade ranges nowadays are far broader than they were in previous decades…and they’re still not inclusive. In most lines, those with the very palest complexions are left out, but so are the much larger numbers of consumers who have complexions darker than medium.
Now go to, say, Sephora or Ulta. What do you see in the high-end makeup lines they carry? You got it — pretty much the same problem.
That is to say that this problem is industry-wide, and it’s an old problem, and it needs to be fixed. Pressure from makeup gurus would be a start, but until this Tarte debacle, the only one routinely piping up about it was Aina. And she’s been catching hell for it, as I said before.
Maybe it’s time for everyone to start harping, and keep harping, until something changes. At the very least, it would make it that much harder for a company like Tarte to even consider launching a new foundation with that joke of a shade range theirs has.
It’s a thought.